Reflecting on a successful and enjoyable summer, the Blue Mile event was one of the many exciting ventures for the CODE team.
The Blue Mile, tag-lined ‘Race for the Environment’ is the UK’s newest mass-participation event designed to engage people actively with our blue environment.
Conrad Humphreys, around-the-world sailor was the organiser of the event, which was designed to raise awareness of ‘what lurks beneath the waves’, and the environmental pressures faced by the marine environment.
CODE was commissioned by The University of Plymouth to produce an assortment of impactful flags to be used at the event, held on the Barbican. The team also developed an advertisement supporting the event which featured in the Western Morning News, in a double page article, prior to the event. The flags were used in conjunction with other Blue Mile promotional merchandise.
Open to everyone, participants were invited to complete a mile in, on, or next to, a water environment to raise vital support and money for WWF-UK, the world’s leading conservation organisation.
Over 600 hundred people took to the waters around Plymouth Sound. The event saw participants swimming, kayaking and paddle-boarding around a mile-long course, creating an all-round experience for both adults and children.
Tracy Wilson, Head of Corporate Marketing at the University of Plymouth commented: “The flags CODE produced for us, for display, at the Blue Mile Festival creatively balanced the branding requirements of this large scale, multi audience event with our corporate enterprise branding guidelines whilst clearly articulating our position as the UK’s greenest University.”
Tags: Andy Staples, Blue Mile event Plymouth, Company of Designers, graphic design Plymouth, Plymouth, Plymouth Sound, Tracy Wilson plymouth, University of Plymouth, web design Plymouth
