Going the extra mile

 

Reflecting on a successful and enjoyable summer, the Blue Mile event was one of the many exciting ventures for the CODE team.

The Blue Mile, tag-lined ‘Race for the Environment’ is the UK’s newest mass-participation event designed to engage people actively with our blue environment.  

Conrad Humphreys, around-the-world sailor was the organiser of the event, which was designed to raise awareness of ‘what lurks beneath the waves’, and the environmental pressures faced by the marine environment.

CODE was commissioned by The University of Plymouth to produce an assortment of impactful flags to be used at the event, held on the Barbican. The team also developed an advertisement supporting the event which featured in the Western Morning News, in a double page article, prior to the event. The flags were used in conjunction with other Blue Mile promotional merchandise. 

Open to everyone, participants were invited to complete a mile in, on, or next to, a water environment to raise vital support and money for WWF-UK, the world’s leading conservation organisation.  

Over 600 hundred people took to the waters around Plymouth Sound. The event saw participants swimming, kayaking and paddle-boarding around a mile-long course, creating an all-round experience for both adults and children.

Tracy Wilson, Head of Corporate Marketing at the University of Plymouth commented: “The flags CODE produced for us, for display, at the Blue Mile Festival creatively balanced the branding requirements of this large scale, multi audience event with our corporate enterprise branding guidelines whilst clearly articulating our position as the UK’s greenest University.”

How do you expose 18 brilliant Research Centres and 3 Research Institutes effectively?

MD Andy Staples worked with senior members of The University of Plymouth Research & Enterprise division and Marketing team to deliver a strategic marketing communication plan that has resulted in a new Research Marque and associated collateral.

The strategy devised by CODE included a visual identity, copy development, 3D mapping and web structure plus a range of other marketing initiatives.

Research Expo

With a distinguished record of world class research at Plymouth; the showcase provided an opportunity for government agencies, business and community organisations to access the university’s research centres and institutes in a specially created venue on Plymouth Hoe.

The CODE design team led by Jerry Found, developed and produced the visual aspects of the event including research datasheets, a recyclable research folio and supersized roller banners. The visuals helped create an interesting and interactive showcase which demonstrated the breadth of research which is undertaken.

The CODE team created a complimentary DVD which was shown during the event. The high impact DVD incorporated a countdown to the number of institutes, research centres and featured ‘Plymouth Discoveries’ which highlighted the top 5 discoveries by University of Plymouth researchers.

Transforming Learners, Transforming Lives CEPPL Conference

Following on from the success of their 2008 conference, The Centre for Excellence in Professional Placement Learning (Ceppl), at the University of Plymouth have recently hosted a 2010 conference.

Teresa Thorne, Ceppl Project Manager commented “On behalf of the Ceppl team I would like to thank you (Company of Designers) for the excellent design work and for working closely with the team to ensure quality and accuracy. The conference was a huge success”.

The Graphic Design team at Company of Designers were briefed to design a package of conference marketing material that would reflect the theme “Transforming learners transforming lives” in a lively and innovative way.

The conference was aimed at academic and practice staff, students, service users and those with an interest in placement learning. The conference provided an opportunity to discuss and share innovation, knowledge and practice in placement learning, along with showcasing the work of the Center for Excellence in Professional Placement Learning (Ceppl)

The conference was a huge success with presenters coming from across the country and from overseas. Delegates enjoyed a varied programme of presenters, discussion panel workshops and posters, all of which generated opportunities for sharing of practice, networking and further growth opportunities for the centre. Click here to visit the Ceppl website.